What does the "Lead Scoring" feature do in Cvent Sourcing?

The "Lead Scoring" feature in Cvent Sourcing is designed to help prioritize venues based on the specific needs and preferences of event planners. This functionality allows planners to evaluate and score venues based on various criteria, such as location, capacity, services offered, and any other specific requirements they may have for their events. By focusing on what is most important to the planner, the feature facilitates a more tailored and efficient venue selection process, ensuring that the most relevant options are highlighted and presented.

Contrastingly, some other options imply methods that do not align with the intent of the Lead Scoring feature. For instance, automatically selecting top venues without user input would not accommodate the unique needs of different planners. Ranking all venues equally would overlook the nuances that make certain venues more suitable for specific events, which contradicts the personalized approach that Lead Scoring aims to provide. Lastly, scoring planners based on experience does not relate to the venue selection process, as Lead Scoring is focused on matching venues to planners’ criteria rather than evaluating the planners themselves.