What does the term "Direct Sourcing" refer to in Cvent?

Direct Sourcing in Cvent refers to the practice of sourcing venues directly from contacts. This method emphasizes establishing relationships and engaging with venue representatives without the involvement of intermediaries or third-party agents. By reaching out directly, planners can often negotiate better terms, gain more insight into the venue's offerings, and ensure a clearer line of communication.

This approach also allows for a more personalized experience, enabling planners to ask specific questions and tailor their inquiries to better meet their event needs. By working directly with contacts at the venue, planners can receive accurate information and build rapport that might lead to better service and understanding of the venue’s capabilities.

The other options involve sourcing in ways that do not prioritize direct engagement with venue contacts, such as relying on intermediaries, using general online platforms without specific outreach, or simply sending out requests for proposals rather than having proactive conversations. These alternatives can sometimes miss the nuances that come from direct communication and relationship building, which are essential in effective sourcing.