What is one of the first steps in the sourcing process in Cvent?

Defining event goals and requirements is a crucial first step in the sourcing process within Cvent, as it lays the foundation for all subsequent activities in the planning cycle. By establishing clear goals, event planners ensure that all sourcing efforts align with the desired outcomes, which can include aspects such as attendee experience, event type, and overall objectives.

This initial step is essential, as it guides decisions regarding venue selection, catering, and other logistical considerations, ensuring they meet the specific needs of the event. It sets parameters that help in evaluating potential venues and services effectively. When planners know what they want to achieve, they can communicate these objectives clearly to potential vendors, leading to more relevant proposals and a smoother planning process.