What is the benefit of using Cvent’s automated follow-up feature?

The benefit of using Cvent’s automated follow-up feature primarily lies in its ability to save time by automating communication with venues after sending Requests for Proposals (RFPs). When planners send out RFPs, they often need to follow up to ensure a timely response and to keep the engagement active. By automating this process, planners can focus on other essential tasks rather than manually reaching out to each venue. This increases efficiency and helps to streamline the overall sourcing process, allowing for a smoother workflow and the opportunity to manage more RFPs simultaneously without being bogged down by follow-up communications.

The other options do not align with the key benefits of this feature. Reducing the number of venues considered is not a direct outcome of the automated follow-up, as the feature is not designed to limit options but rather enhance communication. Increasing manual follow-ups contradicts the purpose of automation. Automated venue evaluations are not a function of the follow-up feature; the automated follow-up specifically refers to communication rather than assessments of the venues.